Making measures that speak to people
 
 
 
  • Relate to sustainability
     
  • Make it personal
     
  • Focus on the goal
 


 
Talking Points
 
 
 
  • If people cannot understand an indicator, it won't help
     
  • If people do not see what they can do to fix a problem, it won't help


 
Narrative
 
 
 
Indicators need to be understandable. They also need to inspire individuals by pointing out a specific, practical way to solve a problem. They need to overcome the twin arguments: "That problem is too big; nothing I do can solve it" and "Well, if we don't have enough, let's just figure out a way to get more."

The following example demonstrates how to start with a traditional indicator and turn it into an effective sustainable community indicator.
 
 
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Copyright © 1998 Maureen Hart. All rights reserved.